PRIMECARE COLORADO Privacy & terms of use Policy

---

 I.  Introduction

When you use PrimeCare Colorado, you trust us with your personal data. We’re committed to keeping that trust. That starts with helping you understand our privacy practices. We do not sell nor share confidential PrimeCare Colorado customer information; including phone numbers and SMS consent.

This notice describes the personal data (“data”) we collect, how it’s used and shared, and your choices regarding this data. We recommend that you read this along with our privacy overview, which highlights information about our privacy practices and provides summaries of the data we collect and how we use it.

II. Overview. Scope

This notice applies to users of PrimeCare Colorado’s apps, websites, and other services globally.

This notice describes how PrimeCare Colorado collects and uses data. This notice specifically applies to:

Riders: those who request or receive transportation and related services

Drivers: those who provide transportation to Riders individually via PrimeCare Colorado

This notice also governs PrimeCare Colorado’s other collections of data in connection with its services. For example, we may collect contact information of owners or employees of facilities who manage and use PrimeCare Colorado accounts.

All those subject to this notice are referred to as “users” in this notice.

Our privacy practices are subject to applicable laws in Colorado in which we operate. 

III. Data collections and uses 

The data we collect PrimeCare Colorado collects data provided by users to PrimeCare Colorado created during use of our services from other sources.

Please see here for a summary of the data we collect and how we use it.

PrimeCare Colorado collects the following data from these sources:

• Data provided by users. This includes:
• Account information: We collect data when users book their rides. This includes first and last name, email, phone number, ride needs and preferences, payment or banking information (including related payment verification information), user settings (including accessibility settings), and loyalty program information for PrimeCare Colorado riders.
• For drivers and delivery persons, this also includes vehicle or insurance information, emergency contact information, and evidence of health or fitness to provide services using PrimeCare Colorado apps and services. 
• Background check information (drivers and delivery persons): This includes information submitted during the driver/delivery person application process, such as driver history or criminal record (where permitted by law), license status, known aliases, prior addresses, and right to work. This information may be collected by PrimeCare Colorado service providers.
• Identity verification documents and photos: This includes government issued identification such as driver’s license or passports (which may contain identification photos and numbers, date of birth, and gender), and user-submitted photos such as selfies and profile pictures.
• Demographic data: We collect demographic data such as birth date/age, gender or occupation when necessary to enable certain features, or provide access to age-restricted products or services.  We also collect or infer (using first name) gender information to enable female or non-binary users to designate their preference for providing or receiving services to/from female or non-binary users, as well as for marketing and advertising.
• Please see here (riders) and here (drivers)for more information about how ratings provided by other users are determined and used.
• Travel information: We collect travel itinerary information, including times and dates of upcoming appointments. We collect such information when users manually input their information into their PrimeCare Colorado booking form.

2. Data created during use of our services. This includes: 

• Location data (driver and dispatcher): We collect precise and approximate location data from drivers’ and delivery persons’ mobile devices when the PrimeCare Colorado app is running in the foreground (app open and on-screen) or background (app open but not on-screen).
• Location data (riders and order recipients). We collect precise and/or approximate location information from riders’ and order recipients’ mobile devices if they enable us to do so via their device settings.
• PrimeCare Colorado collects such data from the time a ride or order is requested until it is finished, and any time the app is running in the foreground (app open and on-screen). See “Choice and transparency” below for information on how riders and order recipients can enable precise location data collection.
• Riders and order recipients may use the PrimeCare Colorado apps without enabling collection of location data from their mobile devices. However, this may affect certain features in the PrimeCare Colorado apps. 
• In addition, precise location data collected from a driver’s device during a trip is linked to the rider’s account. This data is used for purposes such as customer support, fraud detection, insurance, litigation and receipt generation.
• Transaction information: We collect transaction information related to the use of our services, including the type of services requested or provided; trip details (such as date and time, requested pick-up and drop off addresses, and distance traveled); and payment transaction information). We also associate a user’s name with that of anyone who books a ride.
• This also includes information provided by users.
• Usage data: We collect data about how users interact with our services. This includes access dates and times, app features or pages viewed, browser type, and app issues and other system activity.
• Device data: We collect data about the devices used to access our services, including the hardware models, device IP address or other unique device identifiers, operating systems and versions, software, preferred languages, advertising identifiers, device motion data, and mobile network data.
• Communications data: We collect data regarding communications between users that are enabled through PrimeCare Colorado’s apps. This includes communication type (phone, text or in-app message), date/time, and content (including recordings of phone calls solely when users are notified of the recording in advance).

3. Data from other sources. 

A. These include:

• Facilities booking for patients. For example, when a user refers another person, we receive the referred person’s data from that user.
• PrimeCare Colorado account owners who request services for or on behalf of other users (such as friends or family members), or who enable other users to request or receive services through their business accounts (such as Enterprise Customers).
• users or others providing information in connection with claims or disputes.
• PrimeCare Colorado business partners through which users create or access their PrimeCare Colorado account, such as payment providers, social media services, or apps or websites that use PrimeCare Colorado’s APIs or whose APIs PrimeCare Colorado uses. 
• PrimeCare Colorado business partners in connection with debit or credit cards issued by a financial institution in partnership with PrimeCare Colorado to the extent disclosed in the terms and conditions for the card.
• service providers who help us verify users’ identity, background information, and eligibility to work, detect fraud, and screen users in connection with sanctions, anti-money laundering, or know-your-customer requirements. Including marketing partners and service providers, including banks in connection with cash back programs, and data resellers, law enforcement officials, public health officials, and other government authorities.

B. How we use data

PrimeCare Colorado uses data to enable reliable and convenient transportation services. We also use data:

• to enhance the safety and security of our users and services
• for customer support 
• for research and development 
• to enable communications between users 
• for marketing and advertising
• to send non-marketing communications to users
• in connection with legal proceedings

Please see here for a summary of the data we collect and how we use it. 

PrimeCare Colorado uses the data we collect:

1.  To provide our services. PrimeCare Colorado uses data to provide, personalize, maintain, and improve our services.

This includes using data to:

• create/update accounts.
• enable transportation, delivery and other services/features, such as: using location data to navigate rider pick-ups and order drop-offs, calculate ETAs, and track the progress of rides.
• enabling features that involve data sharing, such as sharing driver first name and vehicle information with riders to facilitate pick-ups, or features that enable ETA sharing and fare splitting.
• matching available drivers to users requesting services, including based on personal data such as location and proximity to other users, and user settings / preferences (such as preferred destinations), and non-personal data such as vehicle type requested.
• calculating prices and fares, including using location data and trip or order details (such as requested pick-up and drop off addresses). We may also consider non-personal data or factors, including date and time, estimated distance and time, minimum base fares, tolls, taxes and fees, and surge pricing.
• process payments, and enable payments
• provide users with trip or delivery updates, generate receipts, and inform them of changes to our terms, services, or policies.
• perform necessary operations to maintain our services, including to troubleshoot software bugs and operational problems.

PrimeCare Colorado performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users, are compatible with such uses, or are necessary for purposes of PrimeCare Colorado’s and its users’ legitimate interests.

2. Safety, fraud protection and security. We use data to help maintain the safety, security, and integrity of our services and users. 

This includes:

• verifying users' accounts, identity or compliance with safety requirements. For example, we review driver and delivery person background checks (including criminal history where required or permitted by law) to verify their identities and eligibility to provide transportation or deliveries.

Please see here for more information regarding account and identity verification:

• using customer service information (including reports of safety incidents), device data (e.g., to detect speeding or harsh braking / acceleration), transaction, and usage data to identify potentially unsafe drivers and driving. This can lead to drivers and delivery persons receiving messages encouraging safer driving, and/or account deactivation following human review. 
• using account, device, location, usage, transaction, wireless carrier, and other data, including communications between users and metadata, to prevent, detect, and combat fraud, including by guest users. 
• using reported incidents, user ratings*, and other feedback to encourage safe use of PrimeCare Colorado’s platform and compliance with our terms and as grounds for deactivating users with low ratings.
• using driver data (such as past trip information and reported incident rates) and rider data (such as account information, cancellation and reported incident rates, current pick-up and drop-off location, past trip information, and ratings information) to predict and help avoid pairings of users that may result in increased risk of conflict using location, phone number, user name, vehicle details and other relevant information to provide live support from safety experts during trips or deliveries.

PrimeCare Colorado performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users, and/or for purposes of the legitimate safety and security interests of PrimeCare Colorado, our users.

3. Customer support. We use the information we collect (which may include call recordings, chat logs, in-app audio recordings and dashcam footage) to provide customer support, including to investigate and address user concerns and to monitor and improve our customer support responses and processes.

PrimeCare Colorado performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users or for purposes of PrimeCare Colorado’s legitimate interests in monitoring and improving its customer support services.

4. Enabling communications between users. For example, a driver may text or call a rider to confirm a pick-up location, a rider may call a driver to retrieve a lost item, or a restaurant or delivery person may contact an order recipient with information about their order.

PrimeCare Colorado performs the above activities on the grounds that they are necessary to fulfill the terms of our agreements with users.

5. Marketing and Advertising. PrimeCare Colorado uses data (other than guest users’ data) to market its services, and those of PrimeCare Colorado partners.

We specifically use account, approximate location, device and usage data, preferred language, and trip and order history to provide ads and marketing communications that are personalized based on users observed or inferred location, interests and characteristics (which may include inferred gender*).

This includes using this data to:

• send emails, text messages, push notifications, and in-app messages or other communications marketing or advertising PrimeCare Colorado services and promotions. For example, we may send push notifications regarding the booking of a ride. or merchants similar to those a user has previously ordered.

6. Non-marketing communications. PrimeCare Colorado may use data to send surveys and other communications that are for the purpose of improving the services or products of PrimeCare Colorado. 

7. Legal proceedings and requirements. We use data to investigate or address claims or disputes relating to use of PrimeCare Colorado’s services, to satisfy requirements under applicable laws, regulations, operating licenses or agreements, insurance policies, or pursuant to legal process or governmental request, including from law enforcement.

PrimeCare Colorado performs the above activities on the grounds that they are necessary for purposes of PrimeCare Colorado’s legitimate interests in investigating and responding to claims and disputes relating to use of PrimeCare Colorado’s services and features, and/or necessary for compliance with applicable legal requirements.

C.  Cookies and third-party technologies

PrimeCare Colorado uses cookies and other identification technologies on our apps, websites, emails, and online ads for purposes described in this notice, and PrimeCare Colorado’s Cookie Notice.

Cookies are small text files that are stored on browsers or devices by websites, apps, online media, and ads. PrimeCare Colorado uses cookies and similar technologies for purposes such as:

• authenticating users
• remembering user preferences and settings
• determining the popularity of content
• delivering and measuring the effectiveness of advertising campaigns
• analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services

We may also allow others to provide audience measurement and analytics services for us, to serve ads on our behalf across the internet or for other companies’ products and services on our apps, and to track and report on the performance of those ads. These entities may use cookies, web beacons, SDKs, and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.

D. Data sharing and disclosure

Some of PrimeCare Colorado’s services and features require that we share data users’ request or with their consent. We may also share such data for legal reasons or in connection with claims or disputes.

PrimeCare Colorado may share data:

1.  With other consented users including:

• riders’ first name, rating, and pickup and/or drop-off locations with drivers.
• facilities recipients’ first name and transport details, including special instructions.

We also provide riders and facilities providers information such as a breakdown of amounts charged, driver or delivery person first name, photo, and route map. We also include other information on those receipts if required by law.

In addition, if a user creates an account using an email address affiliated with an PrimeCare Colorado for Business account owner (i.e., their employer), we may use and share their profile data (such as name and email address) with such account owner, to help that user expense trips or orders to that PrimeCare Colorado for Business account.

2. At users’ request or with users’ consent

This includes sharing data with:

• · Other people at a user’s request. For example, we share a user’s ETA and location with a facility when requested by that user

Emergency services. We offer features that enable users to share their data with police, fire, and ambulance services in the event of an emergency or after certain incidents. 

Insurance companies. If a user has reported or submits a claim to an insurance company relating to PrimeCare Colorado’s services, PrimeCare Colorado will share certain data with that insurance company for the purpose of adjusting or handling the user’s insurance claim.

General public. Questions or comments from users submitted through public forums such as PrimeCare Colorado social media pages may be viewable by the public, including any data included in the questions or comments submitted by a user. 

3. With PrimeCare Colorado service providers and business partners

These include categories of third parties, listed below. Where a third party is identified, please see their linked privacy notices for information regarding their collection and use of personal data.

payment processors and facilitators.

• background check, identity verification and risk solutions providers (drivers)
• cloud storage providers (text or billing).
• dispatchers 
• Google, Apple, in connection with the use of Maps in PrimeCare Colorado’s apps.
• social media companies, including Facebook and TikTok, in connection with PrimeCare Colorado’s use of their tools in PrimeCare Colorado’s apps and websites. 
• marketing partners and marketing platform providers, including social media advertising services, advertising networks, third-party data providers, and other service providers to reach or better understand our users and measure advertising effectiveness.

We may share data -- including advertising or device identifier, hashed email address, approximate location, current trip or order information, and ad interaction data -- with these intermediaries to enable their services and for such other purposes as are disclosed in their privacy notices including: 

• service providers that assist PrimeCare Colorado to enhance the safety and security of PrimeCare Colorado apps and services.
• service providers that provide us with artificial intelligence and machine learning tools and services.
• accountants, consultants, lawyers, and other professional service providers.
• insurance and financing partners.
• insurance companies, in connection with insurance claims made or reported by a user relating to PrimeCare Colorado’s services, and for the purpose of adjusting or handling the insurance claim.
•  Airports and medical facilities
•  providers of bikes and scooters that can be rented through PrimeCare Colorado 
•  third-party vehicle suppliers, including fleet and rental partners.

4. For legal reasons or in the event of a dispute

PrimeCare Colorado may share users’ data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, insurance policy, or where the disclosure is otherwise appropriate due to safety or similar concerns.

This includes sharing data with law enforcement officials, public health officials, other government authorities, airports (if required by the airport authorities as a condition of operating on airport property), insurance companies, or other third parties as necessary to enforce our Terms of Service, user agreements, or other policies; to protect PrimeCare Colorado’s rights or property or the rights, safety, or property of others; or in the event of a claim or dispute relating to the use of our services. In the event of a dispute relating to use of another person’s credit card, we may be required by law to share a user’s data, including trip or order information, with the owner of that credit card.

This also includes sharing data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.

5. With consent

PrimeCare Colorado may share a user’s data other than as described in this notice if we notify the user and they consent to the sharing.

E. Data retention and deletion

PrimeCare Colorado retains user data for as long as necessary for the purposes described above. Users may request account deletion through the PrimeCare Colorado apps and websites. 

PrimeCare Colorado retains user data for as long as necessary for the purposes described above, which varies depending on data type, the category of user to whom the data relates, the purposes for which we collected the data, and whether the data must be retained after an account deletion request for the purposes described below.

For example, we retain data: 

• for the life of users’ accounts if such data is necessary to provide our services. E.g., account data for 7 years if necessary to comply with tax requirements. E.g., drivers’ and delivery persons’ trip or delivery location information.
• for defined periods as necessary for purposes of safety or fraud prevention. E.g., we retain incomplete driver applications for 1 year.
• Users may request deletion of their account through the Privacy menus in the PrimeCare Colorado app, or through PrimeCare Colorado’s website (riders and order recipients here; drivers and delivery persons here; guest checkout users here).

Following an account deletion request, we delete the user’s account and data, except as necessary for purposes of safety, security, fraud prevention or compliance with legal requirements, or because of issues relating to the user’s account (such as an outstanding credit or an unresolved claim or dispute). For drivers and delivery persons, this generally means that we retain certain of their data for as long as necessary for actual or potential tax, litigation, or insurance claims. For rider and order recipients, we generally delete data within 90 days of an account deletion request, except where retention is necessary for the above reasons.

IV. Choice and transparency

PrimeCare Colorado enables users to access and/or control data that PrimeCare Colorado collects, including through: 

• privacy settings
• device permissions
• marketing and advertising choices 

1. Privacy settings

Riders can email (info@primecarecolorado.com) their preferences regarding location data collection and sharing, emergency data sharing, and notifications. 

• Location data collection (riders and drivers)
• Gender identity
• Riders can update their gender information through the Gender Identity menu, which can be accessed in the Ads and Data menu in the Privacy Center. 
• Emergency Data Sharing
• Riders may enable PrimeCare Colorado’s sharing of their mobile device real-time location data with emergency police, fire, and ambulance services. This includes sharing approximate location at the time the emergency call was placed; the car’s make, model, color, and license plate information; the rider’s name and phone number; pickup and drop-off locations; and the driver’s name.
• Users may enable PrimeCare Colorado to send push notifications about rides and bookings from PrimeCare Colorado. Users may control whether they receive push notifications here.
• Third-party app access
• Users may authorize third-party applications to access their PrimeCare Colorado account data to enable additional features. Users can review / withdraw access by third-party applications here or via PrimeCare Colorado’s Privacy Center. 

2. Device permissions

Most mobile device platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained. Users should check the available settings on their devices or check with their provider.

3. Marketing and advertising choices

PrimeCare Colorado provides users with the following choices regarding how their data is used for purposes of marketing and advertising:

· Personalized marketing communications from PrimeCare Colorado: Users may choose here whether PrimeCare Colorado may use their data to send personalized communications (such as, emails, push notifications, and in-app messages) about PrimeCare Colorado products and services. Users may also choose here whether to receive any marketing emails or push notifications from PrimeCare Colorado.· Cookies and related technologies: For information on how to control PrimeCare Colorado’s use of cookies and related technologies, including for purposes of displaying personalized ads, please see our Cookie Notice. 

4. User data requests

PrimeCare Colorado provides users with a variety of ways to learn about, control, and submit questions and comments about PrimeCare Colorado’s handling of their data. In addition to the methods indicated below, users may also submit data requests via our Privacy Inquiry Form (riders and drivers).

Changing or updating data: Users can edit the name, phone number, email address, payment method, and profile picture through the Settings menu in PrimeCare Colorado’s apps or driver portal.

Deleting data: Users may request deletion of their account by contact our office at 303.974.5001.

Objections, restrictions, and complaints: Users may request that we stop using all or some of their data, or that we limit our use of their data. This includes objecting to our use of data that is based on PrimeCare Colorado’s legitimate interests. PrimeCare Colorado may continue to process data after such objection or request to the extent required or permitted by law.

A.  Legal Framework for Data Transfers

PrimeCare Colorado operates, and processes user data in Colorado. We comply with applicable legal frameworks relating to the transfer of data.

B. Updates to this Privacy Notice

We may occasionally update this notice. 

We may occasionally update this notice. If we make significant changes, we will notify users in advance of the changes through the PrimeCare Colorado apps or through other means, such as email. We encourage users to periodically review this notice for the latest information on our privacy practices.

Use of our services after an update constitutes consent to the updated notice to the extent permitted by law.

This website uses third party advertising cookies to serve you relevant ads. You may opt-out from these third-party ad cookies by clicking the “Opt-out” button below. If you have an PrimeCare Colorado account, you may opt-out of the “sale” or “sharing” of your data.